Who We Are

Established in 2020, the Snowball is an investment research website that seeks to provide actionable insights and ideas to investors globally by democratizing world-class investment research.

At the heart of The Snowball, we believe in delivering Trust, Value, Disruptive Innovation, Entrepreneurship, and Thought Leadership in our work.

What We Cover

Our investment research focuses on company, industry, and thematic research particularly in the United States, Hong Kong, and Singapore markets.


Our blog covers broader investment-related topics such as personal finance, portfolio management, and market commentary. It also serves as a journal for the personal investment portfolio.

Our Story

Hi, we are (from left to right) Jin Koi, Kenny, and Bryan. In August 2018, we met at a school camp at Singapore Management University and naturally clicked well with one another due to our similar interest in investing.

As we got to know one another better, we decided to put our investment skills to the test and joined the annual NUS-SGX Stock Pitch Competition in March 2019. We were glad to have progressed to the finals but missed out on a podium finish. Nevertheless, we took away invaluable learning points.

With the lessons learned and a chip on our shoulders, we decided to participate in the inaugural InvestorOne Stock Challenge in September 2019 and emerged champions. We were pleasantly surprised that The Straits Times was interested in our story and featured us in the Invest section. You can check out the article here.

After the stock pitches, we did not want our research ideas to go to waste and shared them with the investment community in Singapore.  The response was overwhelming. Many retail investors, buy-side fund managers and college students gave positive feedback on the research that we produced. It was then where we started to realize the value of democratizing our investment research and opening avenues for discussion about investment topics.

On 12 Feb 2020, over a hearty meal of Tempura and Udon at Tempura Kohaku in Suntec City, we discussed the possibility of building a platform where we could share our investment research with the public. We envisioned a place where investment enthusiasts regardless of experience could come together to engage in fruitful discussions about investment ideas and learn from one another.

On 17 Feb 2020, thesnowball.info was created, and its first post was published. We endeavor to build the snowball into something meaningful over time. This is a big world, and we are just starting out.



Why should I care? A millennial's take on Budget 2020


Investor challenge winners share their tips and tricks

21st February 2020

17th November 2019

Home Page Photo by Aaron Burden on Unsplash. Illustrations by Undraw.

©2020 by The Snowball